Samuel Ross imagines the future of footwear with his new Converse collaboration. The Converse x A-COLD-WALL* Aeon Active CX takes translates the brand’s futuristic aesthetic into a comfort-focused sneaker that utilizes a generous layer of Crater foam. The material is made out of 12% recycled scraps … Continue reading [ccw-atrib-link]
Our Fast Five series debuts with Bibhakar Pandey, Capgemini’s Vice President of Marketing Services and Digital Customer Experience. In this five-minute, insight-packed video, Bibhakar leverages 25 years of his experience in championing customer experience with large global brands. Dive in to discover the evolving role of CMOs, key challenges, and […]
ASICS is out of the gate with two new runners featuring the propulsive power of a carbon plate. The METASPEED Sky and METASPEED Edge both boast an FF Blast Turbo […] [ccw-atrib-link]
30-second summary: Conversational marketing platforms use messaging apps to help companies build direct relationships with their customers Ecommerce chatbots are designed to identify (and respond to) customer intent They recommend products or actions in real-time using customer feedback in messenger apps on websites, social media platforms, and ads The latest […]
30-second summary: Traditional sales and marketing fail to deliver advocacy because they come directly from the brand itself, rather than a third party. Partnerships represent an effective advocacy channel because partners have built trust with their audiences, and each partner’s reputation is on the line whenever they make a recommendation. […]
With voice detection and ANC powered by machine learning, the Olive Pro wireless earbuds combine the best of mobile audio with an FDA-registered hearing aid, allowing users to hear clearly by reducing ambient sounds while focusing enhancement on a specific sound source—like the other person’s voice. 18-hour battery life & […]
30-second summary: Marketing is increasingly viewed as a mission-critical organization responsible for driving new revenue, and the current situation only enhances its indispensable role for creating innovative experiences that fulfill a customer’s needs, wants and desires in real time. Real time customer engagement is how ambitious marketers lead markets. Customer […]
30-second summary: From budget cuts to lay-offs, marketers are being pushed to take a long, hard look at their marketing stacks and increase performance. But, reassessing your stack’s value isn’t just about cost per lead, it’s about finding what solutions provide a stellar customer journey. Customer experience is still king, […]
30-second summary: An individual user experience can now be influenced, enriched and personalized using the learnings from millions of similar (or dissimilar) user experiences. And the tools to get started have never been easier to access. Machine learning (ML) will be most valuable for brands if your marketing and product […]
Zoom announced the acquisition of Keybase, an end-to-end encryption technology provider on May 7 2020. The acquisition was part of Zoom’s 90-day plan to improve the security of their video communication platform. The commercials remained undisclosed. Having over 300 million daily participants globally, Zoom has faced heat in terms of […]