30-seocond summary: Here are the top five key user acquisition strategies to consider to help you scale up your startup growth: Paid acquisition; Virality; Content; Strategic partnerships and Product innovations The most successful startups always focus on one or two key growth strategies, which they optimize to perfection before moving […]
30-second summary: Companies struggle with gaining a better understanding of their users. A lack of understanding results in a decrease in customer retention rates. The Tech Talk discusses how many companies focus only on the quantitative side, rather than the qualitative data. These feedback companies do not provide a way […]
30-second summary: Consumers seem more comfortable with full-screen ads than even five years ago. We can thank connected TV (CTV) for that because it has conditioned us to sit through full-screen ads even in an on-demand, non-linear TV environment. User acquisition (UA) advertisers anticipated a decrease and had adjusted their […]
Zoom announced the acquisition of Keybase, an end-to-end encryption technology provider on May 7 2020. The acquisition was part of Zoom’s 90-day plan to improve the security of their video communication platform. The commercials remained undisclosed. Having over 300 million daily participants globally, Zoom has faced heat in terms of […]
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30-second summary: Unlike a generic program, artificial intelligence will read and process the same data in a humane way. This will allow developers to make better and more informed conclusions which in turn can be used for making important decisions regarding the application. Thanks to AI, you can add personalized […]
30-second summary: Without third-party cookies, media owners must find another way to provide relevant ad experiences, analytics and reporting associated with ad inventory – and even to collect regulatory consent signals. Proliferating global data privacy regulations and the recent technology updates from the likes of Apple, Firefox and Google – […]
Instagram is one of the most popular social media platforms for users and brands. Here’s how to revisit your Instagram video marketing strategy to improve ROI. Instagram video content has been on the rise over the last couple of years and more brands are eager to create videos that meet […]
With browsers and privacy regulators increasingly unhappy with third-party cookies, the Interactive Advertising Bureau (IAB) Tech Lab made a pitch this week for a new industry-wide initiative to come up with a different, privacy-compliant way for tracking identity on the web. In a blog post and in a presentation to […]
Voice technology is on the rise but do we know how we should approach it as marketers? What do users want and how can we improve their experience? There are more people using voice technology year-over-year. Alexa, Siri, and other voice assistants are making our lives easier, from home to […]