30-second summary: The customer feedback loop can be long, clunky, and complex making it a mammoth task that even the largest brands struggle to optimize for The customer journey is already influenced by a lot of factors right from their personal state to SEO, UX, and more that impact the […]
30-second summary: Companies struggle with gaining a better understanding of their users. A lack of understanding results in a decrease in customer retention rates. The Tech Talk discusses how many companies focus only on the quantitative side, rather than the qualitative data. These feedback companies do not provide a way […]
30-second summary: Customer feedback is critical to understanding how people feel about your company and your products. Consumers are testing new brands, and authentic reviews are one of the biggest factors in their decision to purchase something. Collecting customer feedback helps set business benchmarks, ensure customer satisfaction, win superfans and […]
30-second summary: Customer feedback surveys, to which athenahealth receives over 6,400 monthly responses, are critical to feedback from multiple groups of users, including doctors, nurses, and managers. These datasets became too large to manually review, yet not large enough for most natural language understanding (NLU) tools. Luminoso’s text analytics application […]
This year marks the ten-year anniversary of the Apple App Store and Android Market (now Google Play Store), and the number of apps available to download continues to grow exponentially. The ever-looming “year of mobile” may have come and gone, but mobile marketers still race to keep up with the […]