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How web-based AR can help retailers boost customer engagement and sales

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30-second summary: This article will look into the benefits of Augmented Reality (AR) content experiences, specifically in the retail sector: It will define and explain the value of WebAR versus app-based AR experiences – both for the consumer and brands Dive deeper into holographic WebAR, with examples Educate on how […]

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IAB Tech Lab proposes vision of a post-cookie ‘user token’ for web-based identity

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With browsers and privacy regulators increasingly unhappy with third-party cookies, the Interactive Advertising Bureau (IAB) Tech Lab made a pitch this week for a new industry-wide initiative to come up with a different, privacy-compliant way for tracking identity on the web. In a blog post and in a presentation to […]

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