Video advertisers are digging deeper to understand the value and impact of their video buys. It is no longer enough to speak about efficient reach with the detailed performance metrics available for digital video campaigns today. We can study view-level data to understand if viewers are engaged and know what […]
30-second summary: To develop a true relationship with a consumer, brands will need to look beyond the point of sale (POS) to focus on the moments of engagement captured through the likes of social media interactions, feedback loops, customer service moments, content sharing, video connections and more. Customers may re-evaluate […]
30-second summary: While it has always been important to optimize PDPs, which serve as one of the main entry points to a site, it is a good time for online retailers to maximize the performance of traffic to these pages, ensuring high-intent visitors are able to find what they are […]
30-second summary: With more time, resources, and effort required from marketing, design, and development, brands are feeling the pressure to meet the demands of consumers who expect to see their interests and preferences reflected online. Teams will often find that investing in smaller, high-yielding campaigns proves more fruitful than running […]