30-second summary: Holiday sales are projected to smash records with a total $189 billion reaching a 2X growth. Black Friday sales are expected to reach $10 billion. Shopping with many online retailers is a limbo for consumers. 42% of consumers did not complete a transaction and 52% of consumers were […]
30-second summary: Disruptions in the CPG market provide new information and ways to communicate and sell products and services, but only if marketers understand how to take advantage of them. Now, with the internet’s explosion of consumer-generated content, customers have access to an abundance of reviews that may be more […]
30-second summary: As TV viewership bifurcates, ACR lets advertisers finally measure how many people actually watched their ads, and if those ads reached the right audience. Vendors along with the agencies and brands making use of this data, are now standing in front of a firehose, trying to figure out […]
30-second summary: Today, video marketing is a tool for building every marketing campaign, raising click-through rate, conversion rate, and memorability of the brand message. Although nearly 63% of marketers regularly use video marketing strategies, lots of them don’t know that the right ad formats and platforms can do wonders for […]
30-second summary: Live chats can strengthen the customer experience. Adding alternative payment providers can improve the conversion rate. More brands need to embrace customer loyalty programs. Preference centers can help customers feel more in control with their brand communications. Omnichannel communication can help you reach your customers in their preferred […]
30-Second Summary Edwin Abl, the current CMO of Modulr, has a background in sales and six years of marketing leadership experience. Modulr is a payment service API built for digital businesses. They help move money in a more secure, reliable, and fast way. Around 2013, the role of CMO began […]
30-Second Summary Edwin Abl, the current CMO of Modulr, has a background in sales and six years of marketing leadership experience. Modulr is a payment service API built for digital businesses. They help move money in a more secure, reliable, and fast way. Around 2013, the role of CMO began […]
30-second summary: One of the biggest changes in marketing over the past 15-years is the abundance of data available. The availability of such rich data has shifted the focus from traditional marketing communications to an increased focus on campaign attribution, performance marketing, and customer intelligence. Customer Data, Customer & Marketing […]
“Today, product marketers need to really understand and have empathy for what our customers are trying to accomplish,” says Adobe’s Kevin Lindsay. As consumer behavior changes, so does marketing. The last twenty years or so have seen a number of differing approaches and new buzz-concepts, from content to personalization to […]
A new ebook by web design and development platform Wix looks at the changing role of digital marketing agencies, challenges they face, and how they’ll be impacted by digital marketing trends. In October 2018, Wix met with a group of digital agencies to discuss the current state of the industry, […]