30-second summary: Technology is making it easier for brands to generate leads with sophisticated tools. 80% of marketers saw their leads increasing due to marketing automation. Lead capture forms, remarketing, and SEO-focused content are effective strategies for driving technology leads. Automating email campaigns and leveraging LinkedIn can also be powerful […]
30-second summary: As TV viewership bifurcates, ACR lets advertisers finally measure how many people actually watched their ads, and if those ads reached the right audience. Vendors along with the agencies and brands making use of this data, are now standing in front of a firehose, trying to figure out […]
30-second summary: Start by looking at the underlying foundation on which your strategy is built. Put strategy first, then figure out which tools, tactics, and campaigns will best support that strategy. Remember the following old adage that is more applicable than ever: people love to buy, but hate to be […]
30-second summary: Phononic is a technology startup that manufactures a solid-state chip used in cooling and heating technology. One of the first challenges Phononic faced with regards to marketing their technology was in proving the commercial viability of their products. To address this challenge, Phononic adopted an ABM approach which […]
In this case study, we speak with senior marketers at Omron about how they used Bynder as part of a website redesign to improve overall traffic and UX on their site. Omron is a global industrial automation manufacturer headquartered in Japan. The company has 36,000 employees and works with clients […]
Video is undoubtedly one of the most popular content mediums being used by marketers right now. It has the ability to showcase your business how you visualize it and convert visitors into paying customers. The Cisco Visual Networking Index (VNI) Complete Forecast estimates that video will account for 80 percent of […]
In 2018, video is no longer an afterthought to a marketers overall strategy. It’s a full-funnel tactic that should be fully integrated into nearly every marketing campaign. Video helps to tell a brand story, explain the product, and increase awareness. Driving more viewers and keeping them engaged is the key […]
Every day last year, we created an average of 44.1 exabytes of data. That’s an unfathomably high number roughly equivalent to about 369 million Macbook Pros. With the volume of data out there, marketers have gotten savvier about how to process and utilize it to reach consumers. The problem is, […]
As data processing becomes more sophisticated and informs more business decisions, companies are increasingly investing in the analytics and reporting technology that allows marketers to better understand their ROI. To truly unlock the value of those tools, marketers must know how to make sense of the data. While the volume […]
Thousand’s of people marched to tell the City of New York, we don’t agree with the Stopping and Frisking of people in certain communities across the City.The… [ccw-atrib-link]