30-second summary: Technology is making it easier for brands to generate leads with sophisticated tools. 80% of marketers saw their leads increasing due to marketing automation. Lead capture forms, remarketing, and SEO-focused content are effective strategies for driving technology leads. Automating email campaigns and leveraging LinkedIn can also be powerful […]
Video is undoubtedly one of the most popular content mediums being used by marketers right now. It has the ability to showcase your business how you visualize it and convert visitors into paying customers. The Cisco Visual Networking Index (VNI) Complete Forecast estimates that video will account for 80 percent of […]
In 2018, video is no longer an afterthought to a marketers overall strategy. It’s a full-funnel tactic that should be fully integrated into nearly every marketing campaign. Video helps to tell a brand story, explain the product, and increase awareness. Driving more viewers and keeping them engaged is the key […]
Currently, online ads are seeing a headwind from ad blocking tools. Some predictions say that 30% of internet users will start using some kind of ad blocking tool by the end of 2018. As ad blockers gain in popularity, content marketing becomes even more attractive. But how effective is content […]