30-second summary: In 2020, we saw a vast increase in the usage of email marketing as the volume of senders skyrocketed. Will this trend continue into 2021? Or should we expect a different kind of disruption in the coming year? Based on insight from several of our in-house experts at […]
30-second summary: Based in the Netherlands, Global Topology (GT) is an international digital marketing company with expertise in digital export marketing. Their new whitepaper, Opening up a new digital marketplace for your company, contains essential information about opportunities for digital expansion post-COVID. Successfully entering new markets requires a comprehensive and […]
30-second summary: Despite the pandemic, CTV advertising remained a stable ad channel with a growing audience across the US and Europe. More than 50% of US ad buyers shifted their ad spend from linear TV to CTV. The increasing popularity of CTV among viewers and advertisers is accompanied by streaming-platform […]
30-second summary: Finance, health, and high-tech are the most keen on planning agile marketing transformation 38% respondents mentioned that internal silos were a top challenge for delivering great CX Customer experience influenced customers more than it would have 2 years back 50% consumers would switch brands or spend less due […]
30-second summary: Individuals crave more transparency and control and struggle with a perceived lack of consent. Consumers don’t always appreciate hyper-targeted ads. The end of third-party cookies is potentially the reset the industry needs to reconnect with its target consumers. When brands obtain permission and consent from consumers, they will […]
30-second summary: Social listening and analytics take-up is lagging, even while a great deal of PR occurs in the digital and social context. Social listening has value for more than just campaign performance. There are opportunities for PRs to use it for: newsjacking, executive visibility, and crisis/reputation management. Use of […]
30-second summary: Facebook recently announced that four million of the social network’s seven million advertisers are using the Story ads format across Facebook, Instagram and Messenger. Ads that are designed specifically to the Stories format are performing better – simply running your news feed ads, or cuts from your TVC […]
30-second summary: Live chats can strengthen the customer experience. Adding alternative payment providers can improve the conversion rate. More brands need to embrace customer loyalty programs. Preference centers can help customers feel more in control with their brand communications. Omnichannel communication can help you reach your customers in their preferred […]
“Today, product marketers need to really understand and have empathy for what our customers are trying to accomplish,” says Adobe’s Kevin Lindsay. As consumer behavior changes, so does marketing. The last twenty years or so have seen a number of differing approaches and new buzz-concepts, from content to personalization to […]
“The Situation is so much cooler now that he’s off drugs and lasagna is his vice instead” is an actual thing that I said out loud last week. We all have our guilty pleasures and yes, Jersey Shore is one of mine. MTV recently rebooted the show after six years, […]