30-second summary: To help auto marketers in this pursuit, Nielsen recently published its Annual Auto Marketing Report, which affirms that reaching multicultural customers in an authentic way starts with auto brands’ advertising plans. It’s crucial for auto marketers to be conscious of and sensitive to the realities consumers are currently […]
30-second summary: Most CFM vendors offer a few standard features, such as flexible surveying capabilities and basic analytics tools, but their offerings can vary a great deal from there. The major differences tend to fall into three major buckets: support and customization, feedback options, and data collection and analytics. The […]
30-second summary: The rising demand for video content creates an increase in volume that agencies need to handle, but due to its complexity, most do not have the necessary tools to operate video efficiently. To help ensure that assets are being managed and delivered in the most efficient way possible, […]
B2B marketing platform LeadCrunch partnered with Ascend2 to develop their whitepaper, B2B Perspective on Generating and Nurturing Leads to Create Demand. The whitepaper leverages data from a survey of B2B marketers which aims to clarify how they combine lead generation and lead nurturing tactics for demand creation. Most respondents (93%) […]
Building a competitive advantage in 2016 will require marketers to not only be customer- obsessed, but to properly invest in the tech that enables them to sense and respond to customer needs in real-time and across channels. To do that, marketers must partner with their IT departments to adapt key […]
The multi-touch attribution (MTA) landscape is complex, spanning a plethora of statistical models and a wide variety of vendors. Equally, brands are fully aware of the importance of accurate attribution to understand their audience and deliver on their business goals. After all, the average consumer visits a retailer’s site 9 […]