Customer Data Platforms (CDP’s) make it easier for companies to assemble, unify, and deploy their customer data. The previous article in this series described how they do it; let’s assume here that was enough to convince you to buy one. This article will discuss how to make a wise purchase. […]
The multi-touch attribution (MTA) landscape is complex, spanning a plethora of statistical models and a wide variety of vendors. Equally, brands are fully aware of the importance of accurate attribution to understand their audience and deliver on their business goals. After all, the average consumer visits a retailer’s site 9 […]
Ben Horowitz is a founder and partner of Andreessen Horowitz, a venture capital firm that helps entrepreneurs become successful CEOs and build important and … [ccw-atrib-link]