The United States has the largest concentration of start-ups anywhere in the world; at present more than 70,000 are looking to make their mark, according to Startup Ranking. But only 40% of start-ups become profitable, with competition the greatest challenge for these firms. Having an online presence is crucial to […]
30-second summary: Mobile updates could severely restrict advertizers’ access to consumer data Marketing campaigns using NFC and QR codes have been found to dramatically boost consumer engagement IoT laws are still developing and marketers need to know exactly where their data is coming from to ensure compliance While the law […]
30-second summary: 99% of a football club’s audience now sits outside of the stadium experience Younger fans consume football content differently Football clubs must embrace emerging technology to engage with fans in new ways Blockchain technology can empower fans, improve trust and bring communities together Global football fans now total […]
30-second summary: OTT is solving many of the problems that traditional TV advertising has faced, and the ability for brands to get extremely granular and target their ideal customers better will make this marketing medium a hot topic in the new year. Amazon’s Twitch is a perfect example of a […]
“Here is a ‘must-read’ for all health promotion researchers and practitioners eager to stay one step ahead of the pack. A panoply of insightful and promising new approaches is presented for consideration and exploration in our contemporary behavioral science arsenal.” ― M. Elaine Auld, MPH, CHES, Chief Executive Officer, Society […]
Emerging technology is reinventing marketing and boosting the validity of advertising ROI. It’s no secret the rise of digital has given the global advertising industry — and its revenue models — a massive shake-up. This year, it’s anticipated that spending on digital advertising will surpass traditional media spending and account […]
It’s that time of the year again: reflecting on the year that’s past as we prepare for 2019 lurking around the corner. In this article, we have a roundup of some of our fan favorite pieces from 2018 on emerging technology. From the rise of artificial intelligence to chatbot powered […]
The publishing industry is in an interesting place. Monetization has been a challenge since the dawn of digital and Facebook’s recent algorithm change, prioritizing posts from your actual friends, demonstrates just how much publishers need to look beyond ad revenue. While many try to figure out how to create subscription […]
As we covered in part two advertising will most likely be the first function to be attacked as blockchain, the technology underpinning Bitcoin, enters the mainstream. Why? Simply put, the number of middlemen and the amount of friction makes it ripe for disruption. The good news, as you can see […]
Facebook’s new slideshow image tool will be welcomed by brands that hope to serve up more video content to consumers in emerging markets. [ccw-atrib-link]