30-second summary: Consumer demand and interests have changed as people are increasingly shopping for products they never purchased online before. Due to the coronavirus pandemic, consumer interest in online shopping has increased by 50% YoY. Ecommerce sites are seeing traffic numbers exceeding the holiday-time shopping spikes, hitting a 25 billion […]
30-second summary: With more marketing budgets being spent on marketing technology than on people, and with an increasing number of marketing technology there is a whirlwind of confusion around martech. Record funding has caused a wave of innovation that has exacerbated the complexity of martech, but equally there is some […]
30-second summary: If digital marketing is a landscape, why not think of the phases in the modern customer journey as regions, paths and locations? The awareness phase imagines a wandering consumer, or top-level POV. Touchpoints change in the search and research areas of the landscape. Site design and UX increase […]
30-second summary: As of April 2020, there are 4+ billion internet users with unique mobile phone users crossing 5+ billion worldwide. The tea on the devices that people use the most, their digital habits, content types they’re increasingly engaging with, and more. Did you know? A user clicks on a […]
30-second summary: Today, artificial intelligence, sensors, and digital platforms—and an explosion of data—have already increased the opportunity for learning more effectively; but competing on the rate of learning will become a necessity in the 2020s. The Lean AI Autonomy Scale serves as a framework for assessing how the different capabilities […]
What message did you send? How did it resonate with the customer? Was the message sent in real-time? Was the message personalized? These are questions you have to grapple with if you want to be an effective marketer in today’s world. Marketing is going through a very serious revolution, with […]
Tips: Prior to first use, charging the light for two sunny days. If battery capacity reduces over time, switch the light off for 3-5 sunny days in order to boost the batteries. Light up 10 hours in summer and 5 hours in winter after fully charged . Charging time: 8 […]
When Scott Brinker first started compiling his now-famous martech lumascape, it was known as the “Martech 5000.” These days, it would be more aptly dubbed the “Martech 7000 and growing.” On April 4, Brinker released the latest edition for this year: The Marketing Technology Landscape 2019. The growth of his […]
Remember when Amazon only sold books? Simpler times. They’ve come quite a long way since their founding in 1994. Now in 2018, Amazon is predicted to claim nearly half (49.1%) of the total $525.69 billion retail ecommerce sales — up from 38.3% in 2016. In last year’s Age of Amazon […]
Content marketing can have multiple benefits for a business. Its growing demand brings a plethora of content marketing platforms. Here’s what you need to know about the state of the market. Content marketing has become one of the most effective ways to increase awareness, engagement and leads through the last […]