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Transparency is about understanding fees, not eliminating them

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30-second summary: Transparency is supposed to mean that buyers and sellers understand fees because they have complete visibility into the transaction. One immediate consequence of opaque marketplaces is that advertisers struggle to understand the fees they pay when they buy media. This problem makes it difficult for buyers and sellers […]

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How emerging tech is eliminating the need for ad blockers

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Emerging technology is reinventing marketing and boosting the validity of advertising ROI. It’s no secret the rise of digital has given the global advertising industry — and its revenue models — a massive shake-up. This year, it’s anticipated that spending on digital advertising will surpass traditional media spending and account […]

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