Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call for your competitors to have their advertising banned. This was the case for Premier League team Southampton Football Club (Southampton F.C.), and crypto-betting […]
With the revival of their iconic 1971 Football Boot, Nike keeps the original design intact; a slim and streamlined upper in black leather atop a white midsole and 13 cleat […] [ccw-atrib-link]
SOPHNET. founder Hirofumi Kiyonaga’s fictional football club teams up with Reigning Champ on a limited-edition capsule. The collection explores the concept’s soccer-inspired theme with pieces that take after classic campus style. The Fall ’21 collaboration features a range of training apparel made … Continue reading [ccw-atrib-link]
Catch the snap, step back & launch a long bomb. With the Aerobie Sonic Fin, you’ll be able to send it a whopping 100 yards! Developed with NFL quarterback Russell […] [ccw-atrib-link]
30-second summary: 99% of a football club’s audience now sits outside of the stadium experience Younger fans consume football content differently Football clubs must embrace emerging technology to engage with fans in new ways Blockchain technology can empower fans, improve trust and bring communities together Global football fans now total […]
In The Dynasty, acclaimed sportswriter Jeff Benedict tracks the New England Patriots’ ascent from its days as the NFL’s laughingstock losers to the shift beginning in 1994 that led them on to ten Super Bowls, winning six of them, and emerging as one of the most valuable sports teams in the […]
The legacy American sporting brand Wilson teamed up with the NFL and celebrity outfitter MCM Worldwide (Michael Cromer) on an official SuperBowl LIV collector’s edition football. Celebrating 100 years of the NFL, the luxury leather ball is official and game-worthy in every detail. Also: very fashionable. [ccw-atrib-link]
Celebrating 150 years of college football and 100 years of the NFL, Football: The Impossible Collection offers a comprehensive view of both college and pro football, showcasing the 100 most exciting, memorable, and significant events that shaped the sport. Created with noted sports journalist Michael MacCambridge, the book features dynamic photographs, […]
Throughout American sports history, no brand has partnered with a league longer than Wilson and the NFL. And to celebrate 100 years of the NFL, they created the NFL 100 The Duke football – the closest you can get to the official ball of the 100th season. Made in the […]
To celebrate the upcoming Golden Anniversary of the National Football League, NFL 100 celebrates a hundred years of history, tracking America’s most popular and highly watched sport from its humble beginnings in Canton, Ohio, to its current state of high stakes commercial influence. All the key moments and famous athletes […]