OpenX’s new OpenAudience aims to be “the first people-based marketing for programmatic ads”
Suppose advertisers could target and retarget consumers across the web with the kind of consistency and profiling they can do on Facebook. That’s the lofty goal for a new initiative from ad exchange OpenX. It recently launched private testing of OpenAudience, which Chief Product Officer Todd Parsons told ClickZ was […]
Like
0
Liked
Liked
