Respond

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Advertisers respond to gift-wrapped programmatic offerings this holiday

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30-second summary: Shift in consumer behavior during the 2020 holiday season creates a great opportunity for advertisers and publishers. Publisher insights and recommendations a key for advertisers to reach Q4 goals. Private marketplaces offer an attractive option to capture budget that advertisers moved from channels like linear TV, live events […]

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96% of global consumers expect brands to respond within 24 hours to an issue

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96% of global consumers expect brands to respond within 24 hours to an issue

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Selligent Marketing Cloud, a marketing automation platform aimed at enabling B2C brands to connect with consumers, recently published the 2nd edition of their Selligent Global Connected Consumer Index. The Index shares insights on how 5000 global consumers feel about personalization, privacy, and brand interactions. Content produced in collaboration with Selligent […]

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