30-second summary: AI can help marketers deliver better overall customer experiences across all digital channels. The key to success is in using it logically, ethically and in key areas where it can assist, save time and resource and help scale campaigns and performance. To gain a better understanding of the […]
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Ann Lewnes has been EVP and CMO of Adobe since 2006. Prior to this, she worked at Intel for 21 years, ending as their VP of Marketing. During her time at Intel, she “did every single marketing job.” As she said in an interview last year, “I was kind of […]
Hubert Joly is Chairman and CEO of Best Buy. He joined the team in 2012, and has led the company through some important digital transformation. Last week, Joly spoke at the Adobe Summit in Las Vegas, interviewed by Adobe’s CEO, Shantanu Narayen. (Photo by Jeff Bottari/AP Images for Adobe) Joly began […]
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