30-second summary: It’s been a wild year for marketers all around the world as they struggled to adapt to the rapidly changing world impacted by the COVID-19 pandemic. During turbulent times, it’s important to understand and precedent the events as they unfold, and there’s no better way to do it […]
30-second summary: Sarika Sangwan is Pinterest’s Global Head of Financial Services Strategy & Marketing. She spent more than a decade at Amex and, prior to that, worked at charity: water as the Director of Marketing. In her Peer Network briefing, Sangwan addressed the changing way that brands can reach out […]
30-second summary: Tamara Charm is a senior expert at McKinsey & Company and the co-lead for its Global Consumer Sentiment Survey. McKinsey launched the Global Consumer Sentiment Survey in mid-March across 40 countries to better understand how consumer sentiment and behavior were shifting, overall. The survey explores consumer sentiments in […]
30-second summary: Organizations must consider how the current crisis will also change long-term social interactions, events, personal contacts and what products and services will better serve them in the new post COVID-19 world. Many customer behavior changes will require new or modified products and services. New market leaders will emerge […]