30-second summary: Every interaction has a 33% chance of moving towards a revenue outcome, making it vital that sellers tell the right story, to the right buyer, at the right time. Telling a story that resonates with buyers long-term has always been a challenge, but is now more difficult than […]
30-second summary: Organizations must consider how the current crisis will also change long-term social interactions, events, personal contacts and what products and services will better serve them in the new post COVID-19 world. Many customer behavior changes will require new or modified products and services. New market leaders will emerge […]
30-second summary: Ericsson now forecasts that 5G will cover up to 65 percent of the global population by the end of 2025, and handle 45 percent of global mobile data traffic. This will greatly impact how marketers use personalization – a tactic that modern consumers pretty much demand from companies. […]
Data privacy is a hot topic right now, and rightly so. The Facebook + Cambridge Analytica scandal brought the issue of data misuse to widespread public attention. And, the introduction of laws like GDPR and the California Consumer Privacy Act, rather than quelling fears, have only added to the growing […]
The chaos that is Amazon Prime Day is almost upon us once again. It officially kicks off on Monday, July 15, but this time around it’s a “A two-day parade of epic deals.” Seeing as… [ccw-atrib-link]
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