[…] level of efficiency and revenue. Furthermore, this has also helped in the construction of the Marketing Cloud which is so popular […] [ccw-atrib-link]
30-second summary: CDPs’ principal selling point is the ability to achieve a ‘360 view’ of the customer; however, when tasked with consolidating and analyzing data from disparate repositories, it falls through. Consequently, access to a unified customer profile is unachievable. A true CDP acts as the repository of customer profile […]
30-second summary: As privacy regulations continue to affect the use of cookies and cross-site tracking, successful advertisers will need to ensure they’re in a position to operate without a sole reliance on cookies and third-party data – something not all DSPs are equipped to accomplish. A more flexible and agile […]
30-second summary: Many marketers are lacking six important building blocks necessary for successfully employing personalization. Centricity – The disparate systems and silos that can lead to fragmented business intelligence. Transparency – A channel centric view that can lead to obfuscating a single source of truth. Relevancy – The lack of granular […]
A new year is a time for building and growing, which is probably why so many companies wait until January to roll out new products and campaigns. And new beginnings also bring the opportunity for experimentation. However, if your current CMS is making experimenting feel a bit tedious, it could […]
Sometimes, separation is a good thing. And when it comes to your email marketing platform, separation could be a great thing. If you’ve ever searched for a new email marketing solutions, you probably know that there a lot of options out there to choose from — maybe too many. While […]
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