30-second summary: Retailers need to personalize experiences to stand out, but customers are wary of sharing data. This is the central challenge addressed in a new white paper from research firm WBR Insights and payments solutions provider Valitor. The resulting survey indicates retailers are making some progress, but generally they […]
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30-second summary: Many marketers are lacking six important building blocks necessary for successfully employing personalization. Centricity – The disparate systems and silos that can lead to fragmented business intelligence. Transparency – A channel centric view that can lead to obfuscating a single source of truth. Relevancy – The lack of granular […]
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Read more: http://cheezburger.com/1090053/dad-live-tweets-about-the-struggles-of-parenting-on-halloween
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Ben Horowitz is a founder and partner of Andreessen Horowitz, a venture capital firm that helps entrepreneurs become successful CEOs and build important and … [ccw-atrib-link]