30-second summary: Mid-market companies, those that fall between startups and enterprises in size, are important for many reasons: they create competition, drive innovation and new trends, keep larger enterprise companies on their toes, and serve as a guiding light for small businesses. Without the shiny newness of a startup nor […]
30-second summary: Affiliate marketing has been left to stagnate for two decades with a clunky, manual commissioning structure that allows neither brands nor publishers to truly maximize its potential. In making affiliate marketing fit for purpose in the modern era, we could also employ machine learning systems to toggle commissioning, […]
30-second summary: An optichannel mindset takes stock of individual channel performance and then makes optimizations based on customer expectations, personal preferences, and the anticipated return on investment. Optichannel is marketing’s return to rationality — something that has evolved from omnichannel frustrations. It replaces the need to be everywhere with a […]
Most of us have heard of the “left-brain, right-brain” theory of how the human mind functions. The right side of our brain is supposed to be creative and intuitive, while the left side of our brain is supposed to deal with logic and reason. Therefore, in the common understanding, the […]
For brands, the most important feature of a marketing measurement technology is “quick access to actionable insights,” yet nearly 40% of survey respondents say that their company analyzes less than 20% of the consumer data available to them, according to new research published today. A marketing technology-focused study by ClickZ, […]
On May 1, 1978, a marketing manager named Gary Thuerk wrote an email to 400 ARPAnet users promoting Digital Equipment Corporation computers. Later billed “The Father of Spam,” Thuerk pioneered email marketing by sending the world’s first digital, commercial mass communication. (It was mass communication at the time; did you have […]