optichannel

clickbump-layout Marketing, optichannel, pharma, strategy, Winnable

Optichannel: Winnable marketing strategy for pharma

whot ⋅ December 4, 2020

30-second summary: Optichannel consists of omnichannel marketing and contextual messaging. Optichannel approach helps build a stronger relationship between Physicians and brand. To be present throughout the wholesome journey of a Physician, a Pharma brand must go beyond the physical world to online in a far more effective manner, adopting newer […]

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Nature & Environment From, marketing’s, omnichannel, optichannel, rationality, Return

From omnichannel to optichannel, marketing’s return to rationality

whot ⋅ March 3, 2020

30-second summary: An optichannel mindset takes stock of individual channel performance and then makes optimizations based on customer expectations, personal preferences, and the anticipated return on investment. Optichannel is marketing’s return to rationality — something that has evolved from omnichannel frustrations. It replaces the need to be everywhere with a […]

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