Today’s ClickZ Digital Marketing podcast hosted by Tim Flagg welcomes Mark Evans, Managing Director Marketing and Digital at Direct Line Group. They talk about what it takes to be a modern marketing leader, Sprintathons, audience insights, advertising effectiveness, transparency, and why curious marketers love a good challenge. Mark draws on […]
It’s nearly halfway through 2019, and companies have been abuzz about “delivering on customer experience” and “getting a unified view of our customer” for ages. And yet, few — if any — companies seem to be actually doing so. What’s holding companies back? For the companies that are making progress, what […]
Marketing professionals are under more pressure than ever to deliver tangible outcomes, from increased exposure at the top of the funnel, to more sales. Just take a look at the 2017-2018 CMO Spend Survey by Gartner, which found that marketing budgets fell from 12.1 percent in 2016 to 11.3 percent in 2017. […]