attributes

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Digital resilience: 3 essential attributes marketing teams need to succeed

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30-second summary: We’re often so focused on the artistic side of creativity that we forget to value the contributions we can make in creatively implementing tech to support the business—whether in the realm of analytics and reporting, design and implementation, or the work management life cycle. When you can communicate […]

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7 attributes of a marketing leader

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7 attributes of a marketing leader

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Marketing professionals are under more pressure than ever to deliver tangible outcomes, from increased exposure at the top of the funnel, to more sales. Just take a look at the 2017-2018 CMO Spend Survey by Gartner, which found that marketing budgets fell from 12.1 percent in 2016 to 11.3 percent in 2017. […]

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