30-second summary: A successful virtual sales enablement approach employs a combination of technology, information, and human interaction. Virtual learning and enablement platform Allego published The Definitive Guide to Sales Enablement. The whitepaper provides guidance for companies who want to create a modern virtual sales enablement strategy. Allego’s guide lists four […]
30-second summary: By leveraging unique creative assets, advertisers can meet the personalization demands of consumers down to a target market, and improve the campaign’s overall effectiveness. Advertisers need to ensure their creative approach mirrors the successful content on the given platform they’re leveraging. The best way to achieve maximum scale […]
A new report published by the Digital Marketing Institute and The Economist Group reinforces the idea that nurturing talent and closing the tech skills gap will be fundamental to overcoming tomorrow’s marketing challenges. Perpetual Evolution: The interplay of talent and technology in the future of marketing offers a comprehensive analysis […]
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In spite of the ever-changing nature of the digital world, every organization needs a sustainable strategy that supports business goals. Here’s how to effectively implement one. [ccw-atrib-link]
An always-on, long-term digital strategy is the key to success for short-term viral campaigns, Lenovo’s Stephanie Hing said at ClickZ Live Hong Kong. [ccw-atrib-link]