30-second summary: A successful virtual sales enablement approach employs a combination of technology, information, and human interaction. Virtual learning and enablement platform Allego published The Definitive Guide to Sales Enablement. The whitepaper provides guidance for companies who want to create a modern virtual sales enablement strategy. Allego’s guide lists four […]
30-second summary: We spoke with Seismic’s VP of Market Growth, Heather Cole, to get her thoughts on what B2B sales enablement will look like in 2021. Even before COVID, B2B buyers were showing a preference for a largely remote selling process. Gartner research from 2019 revealed that just 17% of buying activities […]
30-second summary: With many sales teams now working remotely due to COVID-19, the shift toward sales enablement and digitization of the sales process will accelerate even faster. Rather than invest in new hires, sales enablement helps fuel enterprise growth in an intentional and responsible way, while enabling teams to do […]