What B2B sales enablement looks like in a post-COVID environment
30-second summary: We spoke with Seismic’s VP of Market Growth, Heather Cole, to get her thoughts on what B2B sales enablement will look like in 2021. Even before COVID, B2B buyers were showing a preference for a largely remote selling process. Gartner research from 2019 revealed that just 17% of buying activities […]
