An always-on, long-term digital strategy is the key to success for short-term viral campaigns, Lenovo’s Stephanie Hing said at ClickZ Live Hong Kong. [ccw-atrib-link]
What makes the Peninsula special? Robert Cheng, vice president of marketing for The Peninsula Hotels discusses brand DNA and how to develop a digital strategy at ClickZ Live Hong Kong. [ccw-atrib-link]
Why would insurance giant AIA align itself with an accelerator program for startups in Asia? Alyssa Tam, director, AIA Edge, shares the benefits during a keynote case study at ClickZ Live Hong Kong. [ccw-atrib-link]