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Gartner reporting: Training, system integration and talent could help improve the effectiveness of martech stacks

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30-second summary: The new Gartner survey on martech finds that this year’s average assessment of martech stacks’ effectiveness is about the same as last year – but both assessments indicate effectiveness has a ways to go. The biggest impediments to effectiveness: training, tech integration and talent recruiting. IT and marketing […]

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How Juniper Networks transformed its marketing budget management and reporting

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At Juniper Networks, we exist to solve the world’s most difficult problems in networking. Today, complexity is at the heart of those problems. Simple is our obsession. And yet, our marketing teams were challenged with the complexity of managing multiple marketing budgets maintained in multiple disparate spreadsheets across the globe. […]

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