Blockchain technology took a huge step toward broad acceptance in the marketing community with the announcement Wednesday that Salesforce is launching its own blockchain platform connected to its popular customer relationship management (CRM) system. The company says this is the first use of a low-code blockchain platform for CRM. While […]
Last summer, Salesforce announced it was buying marketing intelligence provider Datorama. On Thursday, the CRM giant said that it is launching a Datorama Marketplace to help developers create custom and specialized apps that employ the marketing intelligence platform. And, to get the ball rolling, the company is launching a contest […]
In our roundup of this past week’s martech news, we highlight: Salesforce acquires location-based software MapAnything Google launches YouTube Music service on Google Home Spotify to collaborate with Oracle Data Cloud on custom audiences for auto, retail, CPG industries Top stories in marketing technology this past week: Salesforce acquires location-based […]
In our roundup of this past week’s martech news, we highlight: Salesforce and Google Cloud extend partnership with intelligent customer service. Vimeo buys Israel-based video creation platform Magisto for estimated $200 million. IAB Tech Lab introduces two new technologies, sellers.json and OpenRTB SupplyChain object, for more transparency in programmatic. Sendlane […]
Today, Salesforce announced new features within their AI-powered Einstein Platform Services. The update will mostly affect admins and developers. And according to Salesforce, it will enable them to “build custom artificial intelligence and leverage machine learning services all with a single line of code or a few clicks.” New capabilities […]
In our roundup of last week’s martech news, we highlight: Salesforce launches myTrailhead to drive skills and learning in business. Adobe adds in-app messaging and location service. AdTheorent appoints Bill Todd as CRO. Twitter’s new tool allows publishers to enhance their performance. Top stories in marketing technology last week: Salesforce […]
In our roundup of last week’s martech news, we highlight: Google Analytics 360 audiences will be available in Salesforce Marketing Cloud in the next two weeks. Knotch rasied $20M Series B funding for its content marketing intelligence platform. Contentsquare raised $60M Series C to better understand digital interactions. IBM iX […]
Last week, Apple and Salesforce announced a new partnership that aims to create “powerful new mobile apps for business;” a move that could also be the solution to salespeople’s most common gripes with their CRM systems. After barely mentioning Siri at a the company’s latest event, the move could signal […]