Datorama

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Salesforce launches Datorama Marketplace for creating apps with marketing intelligence

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Last summer, Salesforce announced it was buying marketing intelligence provider Datorama. On Thursday, the CRM giant said that it is launching a Datorama Marketplace to help developers create custom and specialized apps that employ the marketing intelligence platform. And, to get the ball rolling, the company is launching a contest […]

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Here’s what Salesforce’s acquisition of Datorama means for the marketing landscape

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Who is Datorama? Up until this month, Datorama was a low-profile Israel-based startup that ran a marketing analytics platform for enterprise clients, agencies, and partners. Just six years old, it has raised roughly $50M in funding to date (primarily from leading investors Lightspeed Venture Partners and Marker) and boasts a […]

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