In our review of last week’s martech news, we highlight BrandTotal closing $6m Series A funding, Salesforce launching Customer 360, and AT&T launching new advertising business Xandr. BrandTotal closed $6m Series A funding What it is BrandTotal is an agile marketing platform that uses AI, cyber security techniques, and data […]
In our review of last weeks MarTech news, we focus on emotional responses to ads, HubSpot’s new conversation feature, Amazon consolidation, UniCredit pulling its account from Facebook, and the new co-CEO at Salesforce. Here’s what you might have missed last week: Weekly MarTech review: Spark Neuro raises $13.5 million, HubSpot launches […]
Who is Datorama? Up until this month, Datorama was a low-profile Israel-based startup that ran a marketing analytics platform for enterprise clients, agencies, and partners. Just six years old, it has raised roughly $50M in funding to date (primarily from leading investors Lightspeed Venture Partners and Marker) and boasts a […]