AT&ampT – WhatsHotNow

AT&ampT

CULTURE AppNexus’, AT&ampT, Monetize, Relaunches

AT&T relaunches AppNexus’ SSP as Monetize, now with OTT

whot ⋅ September 9, 2019

In August of last year, AT&T announced it had completed its purchase of major ad platform AppNexus. Late last week, the telco giant said it was relaunching the AppNexus supply-side platform (SSP) as Xandr Monetize, and adding capabilities for Over-the-Top (OTT) TV ad sales. The various AT&T advertising assets and […]

Like 0

Liked Liked

No Comments

Social & Online Media AT&ampT, BrandTotal, Business, Customer, funding, MarTech, Review, Salesforce’s, Weekly, Xandr.

Weekly martech review: BrandTotal $6m funding, Salesforce’s Customer 360, AT&T ad business Xandr.

whot ⋅ October 1, 2018

In our review of last week’s martech news, we highlight BrandTotal closing $6m Series A funding, Salesforce launching Customer 360, and AT&T launching new advertising business Xandr. BrandTotal closed $6m Series A funding What it is BrandTotal is an agile marketing platform that uses AI, cyber security techniques, and data […]

Like 0

Liked Liked

No Comments