AT&T relaunches AppNexus’ SSP as Monetize, now with OTT
In August of last year, AT&T announced it had completed its purchase of major ad platform AppNexus. Late last week, the telco giant said it was relaunching the AppNexus supply-side platform (SSP) as Xandr Monetize, and adding capabilities for Over-the-Top (OTT) TV ad sales. The various AT&T advertising assets and […]
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