AdTheorent

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Case study: How Goodwill uses AdTheorent to drive visits to stores

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When Goodwill wanted to drive foot traffic to their stores as well as create awareness about their larger mission of providing job training and support to local communities, they turned to AdTheorent, a leading provider of predictive digital ad technology. Formed in 2011, AdTheorent is a machine learning-powered, targeted advertising […]

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Martech news roundup: Salesforce, Adobe, Twitter announce features, AdTheorent appoints CRO

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In our roundup of last week’s martech news, we highlight: Salesforce launches myTrailhead to drive skills and learning in business. Adobe adds in-app messaging and location service. AdTheorent appoints Bill Todd as CRO. Twitter’s new tool allows publishers to enhance their performance. Top stories in marketing technology last week: Salesforce […]

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