Spend on social video ads such as for Facebook and Instagram will rocket to $12.48 billion next year, and these platforms are often at the forefront of communication innovation. There are, however, some cutting-edge technologies in social video ads – like 3D, 360-degree video, and virtual reality – that have […]
Retail is topsy-turvy, as legacy brands build out their ecommerce offerings and digital-first retailers like Amazon enter the physical world. A new immersive commerce concept from Fred Segal, through a partnership with Mastercard and Next Retail Concept, does both simultaneously. Launched at a Refinery29 event during the holiday season, the […]
Experimentation is key to innovation. However, when it comes to shaking things up on company websites, many brands are pretty wary of change. But with a new year comes new possibilities, and building highly specific, engaging microsites offers a quick and relatively easy way to create content around product launches, […]
Last week, Apple and Salesforce announced a new partnership that aims to create “powerful new mobile apps for business;” a move that could also be the solution to salespeople’s most common gripes with their CRM systems. After barely mentioning Siri at a the company’s latest event, the move could signal […]