30-second summary: Influencers can generally be classified into three categorical buckets: aspirational, authoritative, and peer. Avoid fixating on sales when it comes to influencer KPIs, consider other levels of the sales funnel that create the compulsion to purchase. Leverage influencers within the entire LinkedIn ecosystem from groups to Sales Navigator […]
This year, revenue from the “big data” market is expected to reach $49 billion. The exponential growth of data from multiple sources is a challenge for marketers who seek to understand their customer data and employ it intelligently. Companies that invest in resources that harness, unify, and act on their […]
The internet is filled with deserted websites that were built in hopes of driving traffic and business but abandoned when those clicks never materialized. What many businesses (including ecommerce companies) fail to understand is that building a website is only the first step in a path to more leads, conversions […]
Marketing automation has driven a lot of hype in the marketing space in recent years, and for good reason. Innovations like Marketo and Eloqua have given companies the ability to scale up their marketing efforts like never before and run multi-channel campaigns that are truly measurable. That said, this is […]
The trend of cryptocurrency has now reached marketing. How are brands seizing the opportunity of this trend? 2017 has been the year that we’ve learned more about cryptocurrency, the rise of bitcoin and how blockchain is widely expected to change the future of digital transactions. As this trend won’t fade […]