30-second summary: An open source in-app bidding solution mediates the inventory offered to brands, and provides greater transparency regarding value and campaign performance. Further, with an open source system, no demand sources are favored, giving publishers significantly greater autonomy and brands greater visibility into KPIs. Publishers with meaningful traction do […]
30-second summary: Advertisers should be using Smart Bidding in combination with a sound campaign and ad group structuring, to get the maximum results from their Google Ads budgets. Using proper account structure opens all kinds of additional benefits that would not be available by simply bucketing various keywords all together […]
30-second summary: A new PubMatic-sponsored report from Forrester highlights the boom in digital video ads, and points to header bidding as a key strategy for publishers employing video ads. Header bidding, where all advertisers participate at the same time in the auction, has become popular because it doesn’t favor one […]