30-second summary: StarKist, a 100-year-old company, was facing uncertainty in the market. It began launching new products in 2000 when it introduced the pouch category, but growth stagnated for another 15 years Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what […]
30-second summary: Max Kirby, the Director of Digital Identity & Cloud Solutions at Publicis Sapient discusses the role conversational data has in consumer privacy Conversational platforms attempt to understand consumer intent by using verbal or written communication from a user via smart speakers and chatbots Asynchronous messaging or “async messaging,” […]
30-second summary: Companies with large franchises in locations distributed across multiple states, face significantly different obstacles and experiences that other businesses. Nataly Huff, the Director of Digital Marketing for Amplifon, discussed about how they combined Invoca’s AI-driven call platform with Amplifon’s BI systems, to address the needs of customers across […]
30-second summary: Chorus.ai is a leading conversational intelligence platform that leverages proprietary AI to uncover critical insights from business conversations in phone calls. They’ve been using their technology and expertise to measure the impact of COVID-19 across the business landscape. Chorus.ai is machine learning platform “listens” to calls and uses […]
30-second summary: Citi recently engaged with Interactions, a provider of intelligent virtual assistants (IVAs) to implement a pilot program that utilizes a virtual agent with the goal of improving CX in their Commercial Cards division. Citi’s commercial clients were receptive to utilizing technology that reduced the need for card holders […]
Headquartered in Czechia, Kiwi.com is a travel search engine that receives over 100 million search queries each day. The site enables users find and book cheap flights, trains, and buses by comparing prices across multiple carriers. The company employs over 2900 people and manages an average of 10,000 bookings a […]
Tracking and analyzing inbound calls is a big pain point for marketers, with multi-channel attribution falling short of other channels such as website analytics in terms of reliability and accuracy. Data quality issues abound. More than half of marketing leaders in a 2018 worldwide survey reported that multi-touch attribution was […]
Meeting automation platform SummitSync has announced a partnership with Conversica, a leading developer of conversational AI assistants for businesses. The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects […]
We spoke with Nate Skinner, VP of Marketing for Salesforce’s Pardot to pick his brain on some high-level topics that are top of mind for B2B marketers. At Pardot, Nate has the unique position of being part of “a B2B marketing team that markets a B2B marketing product to B2B […]
Although marketers’ preferred advertising mediums have changed over the decades from print and radio to television and online, how they use ads to interact with consumers has remained largely unchanged. It’s always been a one-way street with the brand presenting itself to the consumer in an effort to compel the […]