30-second summary: Customer experience boils down to making every customer interaction matter, whether those interactions happen in marketing, support, sales, or the back office. It’s that simple, and that complex. The global pandemic is bringing into clear focus the importance of the “experience economy,” where customers are defining the terms […]
30-second summary: According to a new survey, the ways users employ voice interaction, and particularly voice search, depends in part on their age. Younger users, for instance, are more likely to use voice to give commands, like setting an alarm. Older users are more like to search for info, products […]
Although marketers’ preferred advertising mediums have changed over the decades from print and radio to television and online, how they use ads to interact with consumers has remained largely unchanged. It’s always been a one-way street with the brand presenting itself to the consumer in an effort to compel the […]