Live events are what we missed most last year. Whether you’re a sports fan, a music fanatic or a theater buff, we’re all excited to get back out there for live performances. That’s where Vivid… The post When You’re Ready for Live Events, Vivid Seats Has the Tickets You Want […]
30-second summary: AI-driven recommendation engines will connect online event participants with shared interests. Networking opportunities will feature customized workshops, group chats, social feeds, music, entertainment, games and more. Sponsorship packages will connect buyers and sellers during personalized ask-the-expert sessions and one-on-one video chats. Digital lead capture tools will mirror the […]
30-second summary: Even when in-person events resume, virtual and hybrid formats will remain a go-to. Attendees may be given the choice between attending in-person or virtually, making every event experience and community a hybrid. The nice-to-have event technology solutions of the past, like mobile event apps and web-based engagement tools, […]
30-second summary: Virtual events are our new norm and they aren’t going anywhere, even after the pandemic subsides. Marketers need to embrace this to deliver modern customer experiences. Tap data to segment your audiences and strategize the right topics and formats for your virtual events. A multichannel automation platform will […]
30-second summary: This year, we’ve seen the events industry get flipped on its head. Now more than ever is the time to consider how event marketers and planners can ensure they’re keeping people entertained, connected and, most importantly, engaged virtually. As event marketers and planners navigate their options for providing […]
30-second summary: Certain, Inc. is an event automation and management platform headquartered in San Francisco whose clients include Microsoft, Oracle, and SAP. Their focus is with companies that have over a billion dollars in revenue primarily within technology, financial services, and health care. We spoke with Certain’s CEO, Peter Micciche, […]
Meeting automation platform SummitSync has announced a partnership with Conversica, a leading developer of conversational AI assistants for businesses. The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects […]
B2B exhibitions are a big business: think of all the invitations to summits, showcases, and conferences sitting in your inbox right now. Chances are, you probably haven’t gone to half as many as you’d liked, but the ones you did attend were full of panels, happy hour networking, firesides, and […]
Most marketers spend big bucks profiling customers across digital channels, and for good reason. The more we know about our customers, the more accurate our messaging gets. However, at live events, where attendees travel hundreds of miles to spend a couple of days making human connections, many marketers miss the […]
[ccw-atrib-link]