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An agile marketing plan is essential to long term customer success

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30-second summary: In today’s ever-evolving world, consumers are looking to brands to respond and react in real time to their changing needs Building an agile marketing plan is a foundational step towards maintaining and growing the connection between a brand and its consumers Leaning into digital technologies allows organizations to […]

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Live events may remain digital for the long term — words of wisdom from Certain’s CEO

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30-second summary: Certain, Inc. is an event automation and management platform headquartered in San Francisco whose clients include Microsoft, Oracle, and SAP. Their focus is with companies that have over a billion dollars in revenue primarily within technology, financial services, and health care. We spoke with Certain’s CEO, Peter Micciche, […]

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