30-second summary: Relying solely on domain-level intent is potentially a flawed method How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent? With a fast-approaching, cookieless future ABM needs to move beyond lead qualification based on form fills and start exploring more avenues that are intent […]
30-second summary: SEMrush have created the guide ‘How to Do Online Competitor Analysis’ to help you start looking at what your competitors are doing. Analyzing your competitors’ digital marketing strategy can help you optimize your campaign and your upcoming ideas to improve both your short and long-term wins. A website […]
30-second summary: Chorus.ai is a leading conversational intelligence platform that leverages proprietary AI to uncover critical insights from business conversations in phone calls. They’ve been using their technology and expertise to measure the impact of COVID-19 across the business landscape. Chorus.ai is machine learning platform “listens” to calls and uses […]
Tracking and analyzing inbound calls is a big pain point for marketers, with multi-channel attribution falling short of other channels such as website analytics in terms of reliability and accuracy. Data quality issues abound. More than half of marketing leaders in a 2018 worldwide survey reported that multi-touch attribution was […]
Chatmeter today announced enhancements to its text analysis tool, Pulse, and its custom reporting and data analysis offering, Chatmeter Analytics Studio. Pulse, launched last December, uses AI to analyze the “tone of the sentences” in customer reviews and discern whether a review is negative, positive or neutral. This reduces the […]
The Ancient Egyptian Footwear Project (AEFP) is a multidisciplinary, ongoing research of footwear in ancient Egypt from the Predynastic through the Ottoman Periods. It consists of the study of actual examples of footwear, augmented by pictorial and textual evidence.This volume evaluates, summarizes and discusses the results of the study of […]
It’s one of the most anticipated reports every year in the digital world and we’re ready to dive in and explore all the latest trends in media, advertising, e-commerce and new technologies. Mary Meeker’s report (full presentation embedded at the end of this post) offers an extensive analysis of the latest trends […]
All the latest trends are part of Mary Meeker’s Internet Trends report (full presentation embedded at the end of this post) every year and we couldn’t ignore the changes in media usage, mobile consumption, voice search and all the innovations that change our lives. Here’s part 1 of the stats […]
NYSPIN – IT Affordability Analysis: Maximizing Business Value To The Organization (Dan Galorath) at Netcom Learning NYC on Feb 18 2014, Companies struggle to… [ccw-atrib-link]
This video gives a quick explanation of rhetoric and how to analyze the rhetoric of a text. It was designed for Dr. Kyle Stedman’s rhetoric classes at Rockfo… [ccw-atrib-link]