30-second summary: Relying solely on domain-level intent is potentially a flawed method How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent? With a fast-approaching, cookieless future ABM needs to move beyond lead qualification based on form fills and start exploring more avenues that are intent […]
30-second summary: A Buyer persona allows you to access the conversation that’s already taking place in the prospect’s mind, so that when your messaging – your Facebook ad, your Google ad, your email – hits, it strikes like lightning. Personas 100% still have a place in the digital marketer’s toolbox, […]
30-second summary: Nearly half of all B2B buyers have not completed a purchase online because their preferred payment method wasn’t available. Since the majority of customer expectations are inspired by B2C shopping experiences, B2B retailers should consider making it a priority to innovate and keep up with buyer demands. Providing […]
Imagine you own a small sporting goods store, and one day, a new customer comes in and begins trying on raincoats. Your salesperson watches that prospective customer try on every raincoat your store sells, then heads over to ask the customer if they would like to buy a lantern. Or, […]