30-second summary: Emails remain an effective communications channel Don’t forget to constantly evaluate and optimize your email program Deliverability and engagement metrics can help you get the most out of a reliable outbound marketing tactic Test and learn to ensure your email program is continuing to support your business and […]
30-second summary: Email marketing conversions continue to climb: Email marketing’s performance continues to strengthen. In Q3 2020 alone, the conversion rate for promotional emails increased by 169% year-over-year. The metrics for automated emails are even more impressive. Marketing automation is a must for ecommerce brands: Email marketing automation drove 32% […]
30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, published an e-book aimed at helping advertisers increase revenue from their digital ads. The e-book contains a 3-step approach to maximizing performance on digital ad platforms such as Google and Facebook with the goal of achieving better […]
Chief Marketer released a “2019 Martech Outlook Survey” this week which reveals some interesting insight into the industry. The survey includes responses from both B2B and B2C marketers. Key findings include: 54% of marketers think martech budgets will increase next year. Many marketers (39%, the largest group) report spending 10-25% […]
Instagram is becoming more popular and brands are willing to increase their advertising budget in the platform. Here’s everything you need to know before adjusting your Instagram ad spend. Instagram has become one of the fastest growing platforms on social media the last few years. It’s engaging, it’s growing at […]
By deploying CRM task generation and using alerts for consumer Web behavior, you can nurture campaigns and drive telesales all via the use of marketing automation technology. [ccw-atrib-link]
Correspondent Lucrecia Franco takes an in-depth look at the socioeconomic climate that has caused a real estate boom in what were once some of Brazil’s more … [ccw-atrib-link]