30-second summary: Account-Based Marketing has become a common approach to B2B marketing, according to the third annual report on the topic from the Information Technology Services Marketing Association and the ABM Leadership Alliance. Nearly three-quarters of the respondents to the report’s survey expect to increase their spending on ABM in […]
30-second summary: According to a new survey, the ways users employ voice interaction, and particularly voice search, depends in part on their age. Younger users, for instance, are more likely to use voice to give commands, like setting an alarm. Older users are more like to search for info, products […]
30-second summary: 54% of Black Friday 2019 purchases were made by first time-buyers: Footwear retailers saw the largest percentage of first-time buyers with 68% of buyers purchasing from footwear retailers for the first time. Jewelry, Technology and Home retailers saw 65% of all customers purchasing for the first-time. Nearly a quarter of first-time Black Friday […]
30-second summary: Ads related to a sales event work best – The Cyber Monday ad featuring a 30% discount was the best performer among the six options. It garnered the most attention with 66% of respondents noticing it and it delivered the highest click rate – 78% more than any […]
30-second summary: Public cloud spending in Switzerland grew by more than 20 percent year over year in Q2, compared to global growth of 14 percent. A growing use of PaaS-related technologies by the local developer community is driving enterprise interest in the cloud. An increasing volume of data generated by […]
30-second summary: Brands are held at a higher standard than the federal government – 40% of consumers say that, other than themselves, businesses are the most responsible parties for protecting their data — higher even than the federal government. Consumers don’t believe they have control over their personal data – […]
Acoustic, headquartered in New York City, is a marketing cloud platform that offers AI-powered products built for marketers. Acoustic recently released a report which details nine top marketing trends for 2019. The report, Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them, covers everything from […]
A Chief Marketing Officer (CMO) must assert control of various corporate functions that define what’s best for the customer. That’s the key takeaway in the first report of predictions by research firm Forrester about the redefinition of the CMO role, “Predictions 2020: CMO” [for purchase or existing clients]. The report […]
When marketers try to measure return on investment (ROI) too quickly, they’re not actually measuring ROI. That’s the key takeaway from a new study by LinkedIn of 4000 digital marketers on its platform, with the results summarized in a blog post today. The surveyed marketers came from a variety of […]
A new report published by the Digital Marketing Institute and The Economist Group reinforces the idea that nurturing talent and closing the tech skills gap will be fundamental to overcoming tomorrow’s marketing challenges. Perpetual Evolution: The interplay of talent and technology in the future of marketing offers a comprehensive analysis […]