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Parenting Brands, Conditions, Consumers, data, Report, Tealium, Their, Trust

Tealium report: Consumers trust brands with their data, but with conditions

whot ⋅ November 21, 2019

30-second summary: Brands are held at a higher standard than the federal government – 40% of consumers say that, other than themselves, businesses are the most responsible parties for protecting their data — higher even than the federal government. Consumers don’t believe they have control over their personal data – […]

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Q&A with Tealium: Data regulations and the consumer experience

Tealium report: Consumers trust brands with their data, but with conditions