“Disruptive” may be the marketing buzzword people hate the most, but it’s fitting here. IKEA isn’t disrupting a product or even an industry; the Swedish furniture giant is aiming to disrupt itself. IKEA’s massive blue warehouses have long been staples of the suburbs. Four years ago, the brand tried thinking […]
Made of laser-cut birch plywood, the Moon Puzzle is a never-ending, tiling jigsaw puzzle with no edges so you can assemble in infinite ways. Within the 186 pieces there are 3 special puzzle pieces shaped like an astronaut, space shuttle, and a lunar lander. Once assembled, the puzzle shows the […]
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During a WHOSAY event at the ANA Masters of Marketing in Orlando, Florida, Rajamannar elaborated on that with Erin Andrews, the world’s most famous female sportscaster. Digital is at the heart of everything MasterCard does because he’s aware that the world is continuously moving in that direction. And with that in mind, […]
With $3 billion in annual global sales last year, Under Armour has become the second largest athletics brand in the U.S. Here’s how its use of digital marketing contributes to this success. [ccw-atrib-link]
Hopkins trained doctor Marisela Gomez tells Paul Jay that Johns Hopkins expansion plans are changing the class and racial character of the surrounding community. [ccw-atrib-link]